In 2017, we launched a web portal. An idea that arose from a conversation with the friend, client and partner, Rogério Galvão, from the Único Dono website.(www.unicodono.com.br).
We decided to find a sponsor to sponsor our idea because we understand that having to do an inspection when we are going to buy or sell a vehicle is a great difficulty. Most of these posts don’t have a website, they’re not on Google or Detran. It is difficult to find the closest unit to your address.
At this point, the law had just come out: http://imagem.camara.gov.br/Imagem/d/pdf/DCD10OUT1980.pdf.
It was not enough to look for a sponsor, A&P and the Unico Dono website, they sought the help of the DMV engineer, Luis Pirola, who gave us the basis.
We have developed a portal that helps car owners find the closest inspection station to their location and maps a route to get to the location more quickly, integrated with Google geolocation.
From the point of view of the Internet user, this is somewhat simple, but we use an advanced technique to do it. It is necessary to identify the location of the Internet user and launch the proximity radius according to their choice, that is, it defines the maximum search distance of the system to provide the list of accredited people within this region.
The objective
The Digital Marketing´s challenge was to give credibility and authority to the portal, with SEO (Search Engine Optimization) techniques so that it could be indexed, and today, a success. Our work was fantastic, a milestone. We are ahead of any site in the survey market that spends astronomical funds on paid locations.
We did our best to find the units and give them a hotsite within the portal, each with its own work policy, hours and activities. We now work with paid highlights like “Google” to get ahead of searches from various Internet users. Internet users are 7 times more likely to find paid highlights.
We can improve the portal even more, but today we are looking for sponsors to give a boost to specific needs. Many seek insurance and other services that we do not have on the portal. Many opportunities arise and we cannot follow up.
Today, we have more than 4000 ECV (Accredited Inspection Company) registered on the portal. The Post Office of Vistoria is already a success.
90% of our traffic is organic. There is no push or amount of Google Ads for this project. We reach 20,000 users who come to our portal monthly and seek a variety of information:
In what month should the inspection be carried out, if there is an itinerant inspection, what is the month of the license, what to do in case of car theft. There are thousands of questions in our chat and form monthly. Yes, we are helping people and we can consider the portal as a public utility.
This is work that shows that, with specific optimization techniques, we achieve very interesting results, without the need for funds for Google or Facebook Ads, etc.
Posto de Vistoria a great success
The portal is now 4 years old and we have managed to be a benchmark in the market. With 16,000 monthly accesses only for new users. An achievement.
Look at the portal Posto de Vistoria.
Are you interested in this project? Contact us +55 11 94277-9889 (WhatsApp only).