One of the great challenges of digital marketing is the content management of social media. However, there are tools that can assist the work of social media.

 This article will provide details about one of them: Workflow, mLabs’ media manager.

To begin with, a question that may arise.

What is Workflow?

The objective of Workflow is the automation of services, with the sharing of information, documents and projects between different people with pre-defined parameters.

Thus, writers, reviewers, account managers and customers can follow all the steps of a job. From briefing to publication in the media.

The end result is a more effective and dynamic routine for everyone involved. Some doubts may arise about the operation of the tool.

This is the topic of the next topic.

How social media management works?

From the opening of a Workflow, multidisciplinary teams follow the posts that are being produced.

In this way, adjustments can be made to texts or design pieces. In addition, customers will have the facility to approve all content prior to publication.

All members of a job receive e-mail notifications so that they can monitor the processes and interfere when necessary.

Knowing this, you can ask yourself: what are the advantages of this?

The main benefits

The main advantages of using the tool are the team’s control workflow and agility in client approval.

Service´s automation will also help managers and employees to spend more time on strategic and creative actions and less hours on bureaucratic activities.  

In this way, a management system can only add up in the agency´s work, right? A&P and its customers already use the Workflow tool in their daily lives.

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