Leaving the bustling world of sci-fi, artificial intelligence now paves the
path of success in current marketing actions.

Many entrepreneurs already are familiar with Artificial Intelligence technology, but have them heard of the wonders it does in the world of digital marketing? 

Imagine having full access to the tastes and preferences of an entire market. Knowing what people are looking for in products like yours is essential when planning more efficient sales strategies.

That’s how Google, Instagram and many other social networks function today: with each search and provided keyword, “tiny” robots scattered throughout the internet’s source code work in full swing. This kind of data collection is exactly what causes specific ads to appear on your screen when you’re just browsing around.

In digital marketing, AI (artificial intelligence) is used to increase team effectiveness and/or to perform tactical tasks that require less human intervention. Gathering so much detailed information in such a short amount of time is no easy mission for us, beings of skin and bones, but it’s nothing more than a tetris game for the mathematics of modern computers.

Many companies – and their marketing teams – are adopting smart technology solutions to drive operational efficiency while improving their customer experience. Through these platforms, marketers can gain a more subtle and comprehensive understanding of their target audience. 

The walkthrough of AI marketing 

AI planning is used to make automated decisions based on data collection, data analysis and additional public observations or economic trends, as they also happen to interfere within any powerful campaign. Like any average learning robot, AI uses its tools to gather information about each customer’s profile to improve communication and customer relationships. Coexistence and constancy help the machine expand its algorithms, which means more knowledge at each interaction received. 

The next steps involve sales marketing, where personalized messages (ads) are delivered at the right time, without needing any interventions from members of the marketing team, which guarantees maximum efficiency. 

Divided into smaller topics, the order of AI’s performance looks like this: 

• Data analysis
• Language processing (communication)
• Media sales (copywriting)
• Automated decision making
• Content Generation
• Real-time customization 

Another example for customized relationship activity and efficient client attraction comes from automated messages that you can build through an AI. In this scenario, your company’s “online receptionist”, also known as a service bot, takes the initial sale step by interacting with a potential customer. As stated earlier, with each new question received, artificial intelligence fuels itself with enough knowledge to do even better next time. 

Modern marketing depends on a deep understanding of consumer needs. Therefore, the next step is to act on that knowledge quickly and effectively. Thus why the ability to make fast decisions with no hesitation is one of the greatest qualities of an AI. 

Content Marketing 

You’ve found your persona; you already know what your customers want and your company treasures a good relationship with each one of them. It seems okay for such a perceptive technology, but AI’s work doesn’t end there. 

Knowing how to approach the market is great, but when it comes to delivering content, putting theory into practice proves challenging. Every data collection gathered by artificial intelligence is meant to help develop strategic ideas for a post, be it social media targeted or a simple blog post.

Did you know? There are special tools focused on analyzing and providing keywords to make your content easier to index on search pages (SERP).

Other tools like Google Analytics allow you to measure your ROI (return on investment) of advertising, as well as to track your websites and apps in flash, video and social networks. In further addition, the Analytics AI tracks and reports traffic to your website, suggesting changes whenever necessary for even better functionality. 

Is there a con when using an AI?

When dealing with technology, with each new update, new information needs to be digested. In addition, not every marketing campaign seeks the same results or needs to go through the same means. Don’t go thinking an AI does everything on its own: it needs guidelines to know exactly where to act. 

Marketing teams must take a discerning turn when deciding how to best integrate AI into their campaigns and operations. Relatively new to the digital market, the development and usage of artificial intelligence still lays in its early stages; although its popularity sure remains unbeatable. 

Now, in 2021, after changes struck the market due to a covid-19 pandemic, any means of innovation proves welcome. Remember how companies had to go inside each customer’s house in 2020? From now on, digital marketing needs to do the same – always aware that personalization is the key to fruitful commitment.

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