There are many reasons to plan your website redesign. Time passes, graphic design’s fashions and trends change, and so does technology and the way user browses the Internet. Redesigning a website has to make it more attractive, clear and fast.

To guarantee user’s experience, usability and adaptability must be a priority in the redesign. It is necessary to facilitate user’s navigation, so that he can interact and access content. If it is easy for the user to find what he is looking for, he is interested to continue on the website. These factors are critical to your success.

Below, we highlight other important factors to take into account when planning the website redesign.

Design

Our website is the showcase of our business. It should always be updated and modern, so that users’ first impression is the best. What worked 5 years ago may no longer work today. In addition to being unattractive, it does not give security to the current user.

Usability

When projecting a website redesign, it is essential to think about its usability. It is made for your users and we restructured it with the most comfortable navigation in mind. Good usability is simple, intuitive, pleasant and safe.

Adaptability

The website has to be responsive. That is, it has to be adapted to all devices. Increasingly, users use the Internet on their cell phones and, for the user experience to be pleasant, page’s structure must be flexible, so that it appears correctly on cell phones, tablets and computers, of all sizes offered by the market.

Velocity

The saying goes: time is money. Users are very impatient and, if a site takes too long to load to see the information that interests us, we abandon it and look for another one. The vast majority of people do not wait 3 or 4 seconds for a website to load. Several studies have already shown that very popular websites, like Amazon’s, for example, lose millions of dollars per second they need for the content on their websites to be loaded.

SEO

Optimizing your website for SEO (Search Engine Optimization) is not a one-time job, but it allows users to find you. When redesigning, we carry out necessary modifications so that it is optimized to the maximum or we restructure its architecture.

Content

Redesigning your website is an opportunity to update your content. You can change the language or modify and add texts. It is necessary to write the new content with users and SEO in mind. Content is one of the determining factors when it comes to getting visits and conversions on your website.