You may have heard the phrase widely used by those working in digital marketing: “the best place to hide is the second page of Google”.

This is because most users, when searching for information, will focus only on the answers that appear on the first page of results.

That is, being there means more sales, leads, access to a website or any other action that is your goal.

In this sense, Yoast SEO can be a great ally to improve and optimize your text and ensure that your content appears on the first page of Google.

How to use Yoast SEO?

First of all, it is important to make it clear that Yoast SEO is a specific plugin for those who use WordPress to publish content.

It can be downloaded and installed through the “Plugins” item, within the WordPress menu, which is on the left side of the screen.

Then, you need to click on “SEO”, in the same menu, to fill in some items of the plugin configuration, which can be done with the support of a configuration wizard.

How it works?

Before you publish a text, Yoast SEO makes an analysis of it focused on points such as: keyword, title, size of paragraphs and number of words.

As a result, if all of this is adjusted, there is a greater chance that Google will understand that content as relevant and display it on the first page.

After the analysis, the author is guided on what needs to be improved, while the text is classified based on colors:

• Green, in case everything is ok.
• Yellow or orange, if some spots need attention.
• Red, if any very important adjustments are needed.

Yoast SEO Premium

Yoast SEO is a free plugin, but for those who understand that they need more resources, there is also a paid version.

Among the advantages of the Premium version are, for example, the possibility to focus on several keywords and to manage deleted or changed URLs.

It is worth it, especially, for those who have a large or more complex website.

Finally, regardless of whether you pay or not, the fact is that the use of a plugin of this type is essential to guarantee an optimized text that stands out among so many content available on the web.

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